https://ambrumagen.com ambrumagen Mon, 17 Jul 2023 20:44:25 +0000 https://ambrumagen.com en https://ambrumagen.com/A24 Tue, 11 Jul 2023 16:53:09 +0000 ambrumagen https://ambrumagen.com/A24 A24 Public Access With the goal of a free, public screening of some of their most well-known movies on billboards, I worked with the team at Mythology to create the concepts and execution for A24’s summer film campaign Public Access. You can find more info about it here. ︎ Visual Identity︎ Brand Strategy︎ Marketing Campaign︎︎︎ Spring 2019 <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f5421f499e06d70c2f9a616802829bcbb85d79d181f4420a65f79095e3c6d368/A24-Main.png" data-mid="184996707" border="0" src="https://freight.cargo.site/w/1000/i/f5421f499e06d70c2f9a616802829bcbb85d79d181f4420a65f79095e3c6d368/A24-Main.png" /> https://ambrumagen.com/Freethink Wed, 12 Jul 2023 17:59:08 +0000 ambrumagen https://ambrumagen.com/Freethink Freethink A news outlet focusing on a solutions-based outlook filled with optimism and hope rather than negativity and cynicism. Freethink covers a wide variety of topics from social issues to the changing landscape of tech and science. Touting core “techno-optimism”, futurism, and solarpunk&nbsp;beliefs, my role as a senior designer was focused on the brand voice we conveyed through our multiple media channels and sub-brands.&nbsp; ︎ Brand Identity︎ Creative Strategy ︎ Merchandise︎︎︎ Fall 2019 – Summer 2023 <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f304f060040e6695e99b3d29939f1a43f1051a00442935ae0be0927d06191c02/Freethink_Shirt02.png" data-mid="184891668" border="0" src="https://freight.cargo.site/w/1000/i/f304f060040e6695e99b3d29939f1a43f1051a00442935ae0be0927d06191c02/Freethink_Shirt02.png" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a2bcd8fbf4709446394826a08091110ae85d7822b61338cd6c0404afd06b440d/Freethink_Shirt01.png" data-mid="184891667" border="0" src="https://freight.cargo.site/w/1000/i/a2bcd8fbf4709446394826a08091110ae85d7822b61338cd6c0404afd06b440d/Freethink_Shirt01.png" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b106a42490330104896006e56a8c150c12147f0a200077b05abca21994841056/Freethink_Stickers.png" data-mid="184895285" border="0" src="https://freight.cargo.site/w/1000/i/b106a42490330104896006e56a8c150c12147f0a200077b05abca21994841056/Freethink_Stickers.png" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6643dc8f838b2e6148cff101c8a3486d4e3b517875f7b4a976b943a0ecedf2e5/Freethink_Tote.png" data-mid="184895283" border="0" src="https://freight.cargo.site/w/1000/i/6643dc8f838b2e6148cff101c8a3486d4e3b517875f7b4a976b943a0ecedf2e5/Freethink_Tote.png" /> https://ambrumagen.com/Makeout Thu, 13 Jul 2023 16:15:56 +0000 ambrumagen https://ambrumagen.com/Makeout Makeout Proposed brand identity for Makeout - a studio that focuses on creating dynamic and impactful user experiences and branding. I was brought in to help them with a refresh of their branding to be more in line with their core beliefs and values. ︎ Visual Identity︎ Brand Materials︎ System Design︎︎︎ Summer 2019 <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/250c98b1b17cb3ec5e01eb346bb4dc129398fd17010c83c41f7b5d3fe6aa6e9e/Mkt.png" data-mid="184983959" border="0" src="https://freight.cargo.site/w/1000/i/250c98b1b17cb3ec5e01eb346bb4dc129398fd17010c83c41f7b5d3fe6aa6e9e/Mkt.png" /> <img width="8334" height="6250" width_o="8334" height_o="6250" data-src="https://freight.cargo.site/t/original/i/4631a798bf42aaa304dd971dc2544336112f525111fd85215d28c997d7930dd6/Makeout-24.png" data-mid="184983957" border="0" src="https://freight.cargo.site/w/1000/i/4631a798bf42aaa304dd971dc2544336112f525111fd85215d28c997d7930dd6/Makeout-24.png" /> <img width="8334" height="6250" width_o="8334" height_o="6250" data-src="https://freight.cargo.site/t/original/i/21ba0992e9d3b3dce87158ba3fa9a3af78649b8f36b1b341b76f76b0cd764e8b/Makeout-22.png" data-mid="184983956" border="0" src="https://freight.cargo.site/w/1000/i/21ba0992e9d3b3dce87158ba3fa9a3af78649b8f36b1b341b76f76b0cd764e8b/Makeout-22.png" /> <img width="8334" height="6250" width_o="8334" height_o="6250" data-src="https://freight.cargo.site/t/original/i/242a99cbccc6c4ba1c5ef686e7f531c9815940d45528ee994ecbf728af336056/Makeout-25.png" data-mid="184983955" border="0" src="https://freight.cargo.site/w/1000/i/242a99cbccc6c4ba1c5ef686e7f531c9815940d45528ee994ecbf728af336056/Makeout-25.png" /> <img width="8334" height="6250" width_o="8334" height_o="6250" data-src="https://freight.cargo.site/t/original/i/22944a580f2e12b60fa9d4307328906456814908faf47791011f332db2f05f72/Makeout-23.png" data-mid="184983958" border="0" src="https://freight.cargo.site/w/1000/i/22944a580f2e12b60fa9d4307328906456814908faf47791011f332db2f05f72/Makeout-23.png" /> https://ambrumagen.com/Pinko-Exhalants Thu, 13 Jul 2023 17:17:35 +0000 ambrumagen https://ambrumagen.com/Pinko-Exhalants Pinko / Exhalants Worked with Matt Barnes and Chad Miller on the packaging for the post-hardcore noise band Pinko and their split with Exhalants. ︎ Packaging︎ Art Direction︎ Risograph︎︎︎ Spring 2019 <img width="2788" height="2092" width_o="2788" height_o="2092" data-src="https://freight.cargo.site/t/original/i/7361dc3f504211bf3cf3a0c77d7233a341497e3bf191401ab08f24850bedfc6b/2982f377008327.5c7aca90d4e6d.jpg" data-mid="184987081" border="0" src="https://freight.cargo.site/w/1000/i/7361dc3f504211bf3cf3a0c77d7233a341497e3bf191401ab08f24850bedfc6b/2982f377008327.5c7aca90d4e6d.jpg" /> <img width="2788" height="2092" width_o="2788" height_o="2092" data-src="https://freight.cargo.site/t/original/i/0ad3e2d18f73a284013756a2868c596bc1a66628d50436ec0211fa919e6f139d/d9394777008327.5c7aca90d55f0.jpg" data-mid="184987082" border="0" src="https://freight.cargo.site/w/1000/i/0ad3e2d18f73a284013756a2868c596bc1a66628d50436ec0211fa919e6f139d/d9394777008327.5c7aca90d55f0.jpg" /> <img width="2000" height="1501" width_o="2000" height_o="1501" data-src="https://freight.cargo.site/t/original/i/5257da8cc84b63e2113ec8fb2f3862e2a7511abef5ee663846f97d85e8f5f08d/7a5de577008327.5c7acd63158dd.jpg" data-mid="184987077" border="0" src="https://freight.cargo.site/w/1000/i/5257da8cc84b63e2113ec8fb2f3862e2a7511abef5ee663846f97d85e8f5f08d/7a5de577008327.5c7acd63158dd.jpg" /> <img width="2000" height="1501" width_o="2000" height_o="1501" data-src="https://freight.cargo.site/t/original/i/416b5ea53a37d8cc095348c4cc8e7b63b6e929a8a68f6cf9088e7521baa46461/0fb36677008327.5c7aca90d5980.jpg" data-mid="184987083" border="0" src="https://freight.cargo.site/w/1000/i/416b5ea53a37d8cc095348c4cc8e7b63b6e929a8a68f6cf9088e7521baa46461/0fb36677008327.5c7aca90d5980.jpg" /> <img width="2788" height="2092" width_o="2788" height_o="2092" data-src="https://freight.cargo.site/t/original/i/61ff48fe764ddfe7446dfadaee16625aaff7d8ef6329dd28af16947ae63f369a/9a328677008327.5c7aca90d521c.jpg" data-mid="184987079" border="0" src="https://freight.cargo.site/w/1000/i/61ff48fe764ddfe7446dfadaee16625aaff7d8ef6329dd28af16947ae63f369a/9a328677008327.5c7aca90d521c.jpg" /> <img width="2788" height="2092" width_o="2788" height_o="2092" data-src="https://freight.cargo.site/t/original/i/a399d21f43fe98bca39424b28618e3f4740f58fa4bb7f1e88cf10f14846edb94/c3579777008327.5c7aca90d4a7c.jpg" data-mid="184987080" border="0" src="https://freight.cargo.site/w/1000/i/a399d21f43fe98bca39424b28618e3f4740f58fa4bb7f1e88cf10f14846edb94/c3579777008327.5c7aca90d4a7c.jpg" /> <img width="2788" height="2092" width_o="2788" height_o="2092" data-src="https://freight.cargo.site/t/original/i/ab0e5e7bbd8f52e42d96d7248d6f55831ed2920b875eb953de0e8b7e97f57dc0/d2377b77008327.5c7aca90d5d18.jpg" data-mid="184987078" border="0" src="https://freight.cargo.site/w/1000/i/ab0e5e7bbd8f52e42d96d7248d6f55831ed2920b875eb953de0e8b7e97f57dc0/d2377b77008327.5c7aca90d5d18.jpg" /> https://ambrumagen.com/New-Brutalism Wed, 12 Jul 2023 23:41:17 +0000 ambrumagen https://ambrumagen.com/New-Brutalism New Brutalism Brand identity for an architectural magazine using a phrase borrowed from Reyner Banham, New Brutalism is an analysis of what a logo system applied to an architectural magazine would look like. Using abstracted shapes derived from brutalist structures, it allows the brand to be fluid in an otherwise rigid world. ︎ Visual Identity︎ Brand Materials︎ System Design︎︎︎ Fall 2017 <img width="8334" height="6250" width_o="8334" height_o="6250" data-src="https://freight.cargo.site/t/original/i/ddc745ee87395b55a08ea3e0fc9e95d4ee45adc92f24626f8a698349a362cd41/NewBrutalism_Intro-18.png" data-mid="184926864" border="0" src="https://freight.cargo.site/w/1000/i/ddc745ee87395b55a08ea3e0fc9e95d4ee45adc92f24626f8a698349a362cd41/NewBrutalism_Intro-18.png" /> <img width="8334" height="6250" width_o="8334" height_o="6250" data-src="https://freight.cargo.site/t/original/i/c15ad7edfabe5843a319c3173bae64a8d02d62d3c09b7bc59c4ec4fcb30e8b02/NewBrutalism_Intro-17.png" data-mid="184926865" border="0" src="https://freight.cargo.site/w/1000/i/c15ad7edfabe5843a319c3173bae64a8d02d62d3c09b7bc59c4ec4fcb30e8b02/NewBrutalism_Intro-17.png" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/1f081684df7a01b9a2f2742523a7db8f88f2fe8b188d21b3ddc849c3d0ec0317/NewBrutalism_Tote.png" data-mid="184932936" border="0" src="https://freight.cargo.site/w/1000/i/1f081684df7a01b9a2f2742523a7db8f88f2fe8b188d21b3ddc849c3d0ec0317/NewBrutalism_Tote.png" /> <img width="8334" height="6250" width_o="8334" height_o="6250" data-src="https://freight.cargo.site/t/original/i/8999fb3fc79381eeeda7de6b3a5c401639c2197fc78d633889d85dde20cbd2e3/NewBrutalism_Intro-20.png" data-mid="184932935" border="0" src="https://freight.cargo.site/w/1000/i/8999fb3fc79381eeeda7de6b3a5c401639c2197fc78d633889d85dde20cbd2e3/NewBrutalism_Intro-20.png" /> <img width="8334" height="6250" width_o="8334" height_o="6250" data-src="https://freight.cargo.site/t/original/i/4e4ecf46e17ef74bb28656e6b19a657b57b16f34d4d77278778b82dfcfe080d0/NewBrutalism_Intro-19.png" data-mid="184932937" border="0" src="https://freight.cargo.site/w/1000/i/4e4ecf46e17ef74bb28656e6b19a657b57b16f34d4d77278778b82dfcfe080d0/NewBrutalism_Intro-19.png" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e83b0a04e52879537df6b96b8c40e2c30ef694022b8dfc84d543c603d70f44e7/NewBrutalism_Mag.png" data-mid="184934703" border="0" src="https://freight.cargo.site/w/1000/i/e83b0a04e52879537df6b96b8c40e2c30ef694022b8dfc84d543c603d70f44e7/NewBrutalism_Mag.png" /> <img width="8334" height="6250" width_o="8334" height_o="6250" data-src="https://freight.cargo.site/t/original/i/189b3c6a6ce674cb7043d19afff32922e81315ec07a679f0b75eab6018260b6b/NewBrutalism_Intro.png" data-mid="184934020" border="0" src="https://freight.cargo.site/w/1000/i/189b3c6a6ce674cb7043d19afff32922e81315ec07a679f0b75eab6018260b6b/NewBrutalism_Intro.png" /> https://ambrumagen.com/Rethinking-Possible Mon, 17 Jul 2023 20:44:25 +0000 ambrumagen https://ambrumagen.com/Rethinking-Possible Rethinking Possible In partnership with&nbsp;Freethink, the non-profit organization Skoll was searching for a rebrand for their podcast Rethinking Possible to better represent themselves to a broader audience given their reintroduction into the podcast world. ︎ Brand Identity︎ Wordmark Refresh ︎︎︎ Spring 2023 <img width="8333" height="6250" width_o="8333" height_o="6250" data-src="https://freight.cargo.site/t/original/i/a22a95867f994a7372f513bd42fccd1dd07523a99b21a111f00f6df4efc461cd/RethinkingPossible-26.jpg" data-mid="185348975" border="0" src="https://freight.cargo.site/w/1000/i/a22a95867f994a7372f513bd42fccd1dd07523a99b21a111f00f6df4efc461cd/RethinkingPossible-26.jpg" /> <img width="8333" height="6250" width_o="8333" height_o="6250" data-src="https://freight.cargo.site/t/original/i/cd17928b62c04520ed2731858230beda454f7e692ceca361985ae47e0a7446d8/RethinkingPossible-27.jpg" data-mid="185348974" border="0" src="https://freight.cargo.site/w/1000/i/cd17928b62c04520ed2731858230beda454f7e692ceca361985ae47e0a7446d8/RethinkingPossible-27.jpg" /> <img width="8333" height="6250" width_o="8333" height_o="6250" data-src="https://freight.cargo.site/t/original/i/e8f209465b8a268652e172aef4bdde52157b2f06e105ad83ecb1c6dc58c9f95e/RethinkingPossible-28.jpg" data-mid="185348973" border="0" src="https://freight.cargo.site/w/1000/i/e8f209465b8a268652e172aef4bdde52157b2f06e105ad83ecb1c6dc58c9f95e/RethinkingPossible-28.jpg" /> <img width="8333" height="6250" width_o="8333" height_o="6250" data-src="https://freight.cargo.site/t/original/i/0da0efeecc94cb536e15ac4d71ecdef00447e8ae6feee0ab6c3245bd521472a8/RethinkingPossible-30.jpg" data-mid="185350021" border="0" src="https://freight.cargo.site/w/1000/i/0da0efeecc94cb536e15ac4d71ecdef00447e8ae6feee0ab6c3245bd521472a8/RethinkingPossible-30.jpg" /> https://ambrumagen.com/Freethink-Editorial-Design Tue, 11 Jul 2023 16:53:09 +0000 ambrumagen https://ambrumagen.com/Freethink-Editorial-Design Freethink Editorial Design Initially brought into Freethink for freelance work creating editorial designs and illustrations for site articles, as well as YouTube videos. Emphasizing their specific brand of solarpunk “techno-optimism” and futurism. ︎ Editorial Design ︎ Illustration︎︎︎ Fall 2019 – Spring 2022 <img width="8334" height="6250" width_o="8334" height_o="6250" data-src="https://freight.cargo.site/t/original/i/541b4c17102fe761f674ffab9dd1f7bb56e8fb923f6ab4911f312d4e62738b5a/Freethink_Editorial-13.png" data-mid="184804229" border="0" src="https://freight.cargo.site/w/1000/i/541b4c17102fe761f674ffab9dd1f7bb56e8fb923f6ab4911f312d4e62738b5a/Freethink_Editorial-13.png" /> <img width="8334" height="6250" width_o="8334" height_o="6250" data-src="https://freight.cargo.site/t/original/i/bb723e2fd641b45cc0e86dc035214446d2f48902b1f174e104e9f1b9f477245b/Freethink_Editorial-12.png" data-mid="184804232" border="0" src="https://freight.cargo.site/w/1000/i/bb723e2fd641b45cc0e86dc035214446d2f48902b1f174e104e9f1b9f477245b/Freethink_Editorial-12.png" /> <img width="8334" height="6250" width_o="8334" height_o="6250" data-src="https://freight.cargo.site/t/original/i/21246b55a8d6df49d071f4beec73ed7641cbef96e8cb4d77361cb363921b62c2/Freethink_Editorial-10.png" data-mid="184804233" border="0" src="https://freight.cargo.site/w/1000/i/21246b55a8d6df49d071f4beec73ed7641cbef96e8cb4d77361cb363921b62c2/Freethink_Editorial-10.png" /> <img width="8334" height="6250" width_o="8334" height_o="6250" data-src="https://freight.cargo.site/t/original/i/e876b2077012b22f32274693cd84d3723ba05c924a471c2fa08b50cf45438da3/Freethink_Editorial-08.png" data-mid="184804236" border="0" src="https://freight.cargo.site/w/1000/i/e876b2077012b22f32274693cd84d3723ba05c924a471c2fa08b50cf45438da3/Freethink_Editorial-08.png" /> <img width="8334" height="6250" width_o="8334" height_o="6250" data-src="https://freight.cargo.site/t/original/i/42f0c6c68968c1afb100580f8d31c77828e9d0c83ea9170a1df7ed300844c14d/Freethink_Editorial-11.png" data-mid="184804235" border="0" 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